Unwrap Something Shady
Client – Sunglass Hut
Project – Unwrap Something Shady
Components – Interactive Development
Finding the perfect pair of sunglass is hard. Finding the perfect pair of sunglasses for someone else is practically impossible. To help Christmas shoppers find the right sunglasses to give, we created a gift guide that determined the best frames for the recipient. The tool analyzed their friend’s Instagram photos to see which sunglasses fit their lifestyle and interests. The site analyzed hashtags, descriptions, and comments to make the recommendations. The tool also allowed non-Instagram users to take a quiz about their friend to find that perfect pair.